Mitsubishi Lancer Evolution 6.5 - Marlboro Man

Looking at this car took me back to my childhood days when the symbol of masculinity is the image of a tough looking cowboy smoking cigarette. The “Marlboro Man” is so famous; he was even mentioned in songs and movies – all which refer him as the last true macho man before the emergence of the metrosexuals.

Those were the days when cigarette companies could sponsor most major sporting events, locally and internationally. Remember the days when Dunhill used to sponsor our football league, Rothman could have its name etched at the most famous corner at the (late) Batu Tiga Speedway and Mitsubishi rally cars proudly marked with the famous Marlboro decal and colours? (FYI there is even a colour mix known as Marlboro red!).

All I’ve mentioned is history and almost forgotten by the younger generations. Mitsubishi and Subaru still maintained the colour of their former cigarette sponsors but the brand names had been totally emitted. Subaru has replaced the famous “555” decal with the now familiar boomerang shaped decal while Mitsubishi had removed the Marlboro name but still retains its original red and white colour.

Get the full story in Extremekars September 2009 issue…

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